Monday, June 8, 2009

LAND OF THE LOST: the "it's a flop" post-mortems begin....

http://www.popeater.com/movies/article/has-ferrell-fatigue-set-in-at-box-office/518314

I passed on LAND OF THE LOST this past weekend in favor of AWAY WE GO and THE HANGOVER.

Having seen a long trailer for LOTL in Montreal while on vacation, I was a bit suprised (having liked the teaser ad showing Will Ferrell jousting with Matt Lauer) that the film opted for a dumb, breast-grabbing NATIONAL LAMPOON approach instead of going for a suitable-for-just-about-all-the-family PG in the manner of the NIGHT AT THE MUSEUM duology.

And maybe that's the reason LOTL underperformed--not "Will Ferrell fatigue" or younger audience unfamiliarity with the Sid and Marty Krofft TV series from the 70s.

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