Here's an article from the London GUARDIAN about The Sex Pistols suing a UK ice cream company over the latter's "God Save The Cream" campaign--which also appropriates the Pistols' appropriation of Queen Elizabeth II's image:
http://www.guardian.co.uk/media/2009/oct/14/sex-pistols-ice-cream
This gives a new context to John Lydon's immortal "Ever have the feeling you've been cheated?" line which closed the first phase of the Pistols' career at San Francisco's Winterland in 1978.
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