Thursday, January 7, 2010

Warner Brothers--and other studios likely to come--decide to change the video rental game.

Interesting--Hollywood studios want to forcibly revive the old ways of doing DVD business by breathing life into sagging in-store sales and rentals from chains like Blockbuster and Hollywood Video (plus what few independent video stores remain). At the same time, there seems to be a cluelessness about just how much of a demand there will be in the recession climate... for consumers to keep paying an average of $20 apiece for movies on DVD--outside of surefire hit titles like THE HANGOVER and THE BLIND SIDE.

And, of course, Netflix will probably continue spinning the "hey, we get a lot of older content to stream on computers, set-top boxes and newer DVD players" talking point.

The question is: Will WB provide Netflix with quality older content--or just dump a lot of revenue-stream-exhausted stuff like THE IN CROWD, THE POSTMAN and BALLISTIC: ECKS VS. SEVER?

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