What's fascinating about Ellis' article is his use of the word "Empire" to describe earnest, there-are-rules Mainstream Show Business. Also, it deserves mention that Ellis is trying overhard to project a sort of Patrick Bateman-meets-Howard Beale status onto Sheen's recent hubris.
A friend of mine and I were driving out to Santa Monica the other day and the topic of Charlie Sheen came up--specifically what I refer to as Sheen's upcoming Spoken Rant tour (the opportunity to pay at least $35 to see and hear the kind of stuff that Charlie has given America on radio, TV and the Internet).
He said that, yes, people will go see him at first.
And then, he implied that it will be a phenomenon that won't last.
I have no reason to disagree with my friend's assessment.