It's an attempt to increase sales of DVDs-on-demand, but Warner Brothers' home video campaign devoted to "bundling" a set of DVDs (Cary Grant films, for example) for half the price of buying them at regular rates is worth looking into:
http://www.wbshop.com/Bundles/WACBUNDLE,default,sc.html?adid=WACBndlEml
I've bought a handful of DVDs from the Warner Archive (including a couple of hard-to-find Garbo silents). It's a good consumer service that deserves to escape death-by-economic recession.
This was very useful, thanks.
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