Excerpted from Patrick Radden Keefe’s NEW YORKER profile of producer Mark Burnett—infamous for packaging the APPRENTICE version of Donald Trump which conned viewers into believing Trump should be President of the United Statrs:
“The Apprentice” portrayed Trump not as a skeezy hustler who huddles with local mobsters but as a plutocrat with impeccable business instincts and unparalleled wealth—a titan who always seemed to be climbing out of helicopters or into limousines. “Most of us knew he was a fake,” Braun told me. “He had just gone through I don’t know how many bankruptcies. But we made him out to be the most important person in the world. It was like making the court jester the king.” Bill Pruitt, another producer, recalled, “We walked through the offices and saw chipped furniture. We saw a crumbling empire at every turn. Our job was to make it seem otherwise.”
Did Burnett believe what he was selling? Or was Trump another two-dollar T-shirt that he pawned off for eighteen? It’s difficult to say. One person who has collaborated with Burnett likened him to Harold Hill, the travelling fraudster in “The Music Man,” saying, “There’s always an angle with Mark. He’s all about selling.” Burnett is fluent in the jargon of self-help, and he has published two memoirs, both written with Bill O’Reilly’s ghostwriter, which double as manuals on how to get rich. One of them, titled “Jump In!: Even if You Don’t Know How to Swim,” now reads like an inadvertent metaphor for the Trump Presidency. “Don’t waste time on overpreparation,” the book advises.
No comments:
Post a Comment