Tuesday, September 16, 2008

Kid Rock and Dale Earnhardt Jr. sell young moviegoers on the National Guard.

Here's an article from the Firedog lake blog about a new National Guard ad playing in multiplexes: http://campaignsilo.firedoglake.com/2008/09/15/kid-rock-sells-national-guard-to-his-demographic-base/

It's a definite sign of the times where the Guard is being sold as nothing more than another go-fight-in-Iraq branch of the armed forces.

And what's especially hard to take is the intercutting of Dale Earnhardt Jr. and NASCAR footage throughout the ad. 

Yes, going to Iraq and fighting a "preventive" war (which George Butch Jr. was determined to fight before 9/11--I remember Regis Philbin asking candidate Baby Butch what he was going to do about Saddam during the 2000 campaign)  designed in part to secure a firm grasp over its oil reserves, is as much a kickass, worthwhile adventure as racing around a track while wearing a helmet and jumpsuit plastered with corporate logos.

One important exception: NASCAR racers don't carry guns and aren't shooting at each other and/or the fans in the grandstands.

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