Apparently if you're Bob Iger and the Walt Disney Company board of directors, it's better to buy out the Marvel Comics empire (including its motion picture division) for $4 billion than to improve your in-house product (including the recent 3-D guinea pig nonclassic G-FORCE).
Here's Nikki Finke with details (including Paramount stating that they're hanging on to Marvel-produced movies including IRON MAN 2):
http://www.deadlinehollywooddaily.com/shocker-disney-buying-marvel/
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